Firey, playful, loyal 🔥 Welcome to Leo season 🦁
Zodiac as Brand is an exploration of what zodiac signs would look and feel like as brand identities. We’ll kick off each zodiac season with a reflection on the sign ahead and how you can embody its energy this season.
Leo season began on July 22, and runs through August 23. As a brand, Leo’s top attributes would be firey, playful, and loyal. They’re the friend who always inserts fun into the equation, with confidence and gusto.
Leo is a fire sign 🔥 and acts as such; fire signs are energetic, expressive, and opinionated. Leo is also a fixed sign, meaning it falls in the middle of a season (summer) ☀️ and maintains a steady energy.
The cycle of Leo season is a reminder to find creative projects, have fun, and create determination around what you really want.
This is a time consider what relationships, projects, or other tasks you’re looking to deepen, develop, and/or hold steady. Leo lights a fire and keeps things in motion. To embody the season, consider the following prompts:
🔥 How can you celebrate how far you have come?
🔥 How can you spread the world about what you’ve done, to applaud yourself and spread your message?
🔥 How can you step into leadership?
If Leo was a brand, it would be…
For an audience of:
Passionate, excitable, and courageous organizations and/or individuals. Ones that are trailblazers, unafraid to make a bold park.
Folks that are seeking stability while maintaining energy and excitement.
Its verbal identity would be:
Succinct, and to the point, with solid dash of swagger while remaining likable as heck.
It would stand out from its competition by:
Key colors: Warm, deep colors — yellows, oranges, and reds
Textures: Sparks, fireworks, and neon
Patterns: Sunbursts and moments of emphasis (such as confetti)
Fonts: Compressed and bold bans serifs, often in all-caps
Want to embody some Leo energy this season? Use the moodboard below as inspo (photos for inspiration purposes only; some may be copyrighted).
